Product strategy session
$200
Guidance on an AI product, a roadmap or a go-to-market plan.
- Focused one-to-one call
- Written summary by email
Product leader · Co-founder & CEO, Dinesurf
Martins
Martins
Udotai
I turn messy signals into revenue. First retail data at AdVon, now restaurant demand at Dinesurf.
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AdVon Commerce · Columbus, Ohio
Retail runs on product data
Size, material, fit, colour. At marketplace scale, most listings arrive thin: blank, inconsistent or wrong. Thin listings rank lower and sell less.
What we built
AI that fills them in
As Senior Product Manager I built the team that taught LLMs to write and check product data, on Google Vertex AI. Walmart's catalog ran 38% cheaper.
12+ person teamPublic + private LLMs−38% operating cost
Scale
Millions of products, in order
WalmartAmazonWayfairBest BuyTarget
July 2021
The deal
Ascential agreed to acquire AdVon Commerce at a $240 million valuation.
Dinesurf · Co-founder & CEO
Restaurants, booked direct
I started Dinesurf with my brother Joshua. It turns the demand restaurants already get from Google, Instagram and TikTok into paid bookings and repeat guests.
Footprint
8+ countries, led from Lagos
NigeriaGhanaEquatorial GuineaRwandaKenyaSouth AfricaMauritiusUnited States
Found → Booked
Their own site, their own guests
A website the restaurant owns, and bookings with the deposit paid before the guest arrives. No commission on every cover.
Served → Paid → Back
One system, the whole night
500+ businesses150K+ covers booked8+ countries
Case studies
Two companies, in full
The whole story behind each: the problem, my part, what we shipped, and the numbers, with sources.
AdVon Commerce · Senior Product Manager
Read the case study →
Dinesurf · Co-founder & CEO
Read the case study →
Product data at retail scale
AI systems that write and fix product data for Walmart, Amazon, Wayfair and Best Buy. Ascential agreed to acquire AdVon at a $240M valuation.
$240Mvaluation
−38%Walmart catalog cost
12+person team
Restaurants, booked direct
Websites, reservations with deposits, a guest CRM and newsletters, so restaurants keep the guests they win.
500+businesses
150K+covers booked
8+countries
The record
Awards, press & stages
Every win, feature and room I've been asked into. Scroll the list or hover a row to see it.
In their words
The people who saw the work
Founders, operators and investors who worked with me at AdVon and Dinesurf, or judged and backed the work.
Work with me
Where I can help
For founders, product teams and event organisers. Every session is one-to-one with me and ends with a written summary.
AI product deep dive
$400
Building and scaling an AI product, from what worked at AdVon and Dinesurf.
- Review of your product and data
- Concrete next steps
- Written summary by email
Executive advisory
$800
Product vision, fundraising or expansion into African markets.
- Pitch deck or plan review
- Investor and market questions
- Written summary by email
The shelf
What I've been reading
Product, marketing, money, faith and a full run of Mistborn. Hover a spine to pull it out.
Next
Let's build the next one
Advisory sessions on AI products, fundraising and growing in African markets. Or just say hello.
martins@dinesurf.com